It is with the ambition of reaching 50,000 new paying subscriptions by 2021 that the Sales department has been reorganised and split into three distinct markets : the key accounts market (insurance banks, brokers, general agents) under the responsibility of Stéphane Savalle, the distributors and partners market in DROMs under the responsibility of Thomas Huvé and the B2B e-commerce market in metropolitan France under the responsibility of Loubna Essougdali.
Since the beginning of the year, each market manager animates and develops his or her client portfolio autonomously with different challenges, budgets and actions in accordance with their market. Déborah and Pascaline, sales assistants, also support Stéphane and Thomas, including by participating in the organisation of sales challenges and prospecting for brokers and general agents.
Finally, the development of the B-to-B retail metropolitan market will also be strengthened in the coming months, with a new recruitment. In parallel and in close cooperation with the sales department, the production and marketing departments actively participate in this sales goal. With the implementation of new omnichannel and digital sales channels and new acquisition tools, these two departments are making a significant contribution to the development of b-to-c customers
In addition to these purely commercial actions, the marketing team also works to develop the brand’s reputation and image, two essential elements for increasing sales. For example, they are developing new communication supports and are thinking about new advertising campaigns. But also in a direct way with the different webmarketing campaigns that allow to develop online sales, on parachut.com.
«These two departments are not part of the sales department but also have their own sales objectives of Parachut Protection contracts.»
Thomas Provost