{"id":913,"date":"2021-08-19T16:19:29","date_gmt":"2021-08-19T14:19:29","guid":{"rendered":"https:\/\/whatsup.advise-assurance.com\/2021\/08\/19\/advise-goodbye-the-red-hello-the-blue\/"},"modified":"2021-09-23T17:19:06","modified_gmt":"2021-09-23T15:19:06","slug":"advise-goodbye-the-red-hello-the-blue","status":"publish","type":"post","link":"https:\/\/whatsup.advise-assurance.com\/en\/all-posts\/projects\/advise-goodbye-the-red-hello-the-blue\/","title":{"rendered":"Advise : Goodbye the red, hello the blue"},"content":{"rendered":"<p><b>Goodbye the red and hello the blue ! Advise logo will soon change its color for a more reassuring identity. Indeed, in graphic design blue means confidence, <\/b><b>change and communication. And it represents the brand very well. New email signatures and presentation templates will be coming soon.<\/b><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"809\" data-permalink=\"https:\/\/whatsup.advise-assurance.com\/en\/all-posts\/projects\/advise-goodbye-the-red-hello-the-blue\/attachment\/projet_10-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/whatsup.advise-assurance.com\/wp-content\/uploads\/2021\/08\/PROJET_10.jpg?fit=1584%2C396&amp;ssl=1\" data-orig-size=\"1584,396\" data-comments-opened=\"1\" data-image-meta=\"{&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"PROJET_10\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/whatsup.advise-assurance.com\/wp-content\/uploads\/2021\/08\/PROJET_10.jpg?fit=1024%2C256&amp;ssl=1\" class=\"alignnone wp-image-809\" src=\"https:\/\/i0.wp.com\/whatsup.advise-assurance.com\/wp-content\/uploads\/2021\/08\/PROJET_10.jpg?resize=912%2C228&#038;ssl=1\" alt=\"\" width=\"912\" height=\"228\" \/><\/p>\n<h2>\u00a0<\/h2>\n<h2><b>3 Questions to Maxime Quintin, Marketing &amp; communication manager :<\/b><\/h2>\n<p>&nbsp;<\/p>\n<h3><b>Why did you decide to rethink Advise\u2019s graphic guideline ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The idea with this update is to build a global and coherent universe for Advise <\/span><span style=\"font-weight: 400;\">and its brand Parachut. Then the blue appears as the link between the two marks. Now at each brand its blue !<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What is its goal ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The main challenge is to clarify the relationship between the company and <\/span><span style=\"font-weight: 400;\">the brand. It\u2019s a complex topic. Even if each entity must be able to have its own <\/span><span style=\"font-weight: 400;\">discourse, It is important to make them cohabit so our partners understand the <\/span><span style=\"font-weight: 400;\">role of the brand and the company.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Who are the actors of the project ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The updates of the graphic guidelines have been homemade, with our new <\/span><span style=\"font-weight: 400;\">graphic designer consultant : Manuel Perret. We may be calling on a marketing <\/span><span style=\"font-weight: 400;\">agency for the platform and brand identity, but that\u2019s not for the moment.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goodbye the red and hello the blue ! Advise logo will soon change its color for a more reassuring identity. Indeed, in graphic design blue means confidence, change and communication.<\/p>\n","protected":false},"author":208989012,"featured_media":808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1400],"tags":[1391],"class_list":["post-913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-marketing-communication-en"],"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pdifFO-eJ","jetpack_sharing_enabled":true,"amp_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/whatsup.advise-assurance.com\/wp-content\/uploads\/2021\/08\/Advise_logo_2020_blue-1-e1632751312325.jpg?fit=624%2C624&ssl=1","_links":{"self":[{"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/posts\/913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/users\/208989012"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/comments?post=913"}],"version-history":[{"count":1,"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/posts\/913\/revisions"}],"predecessor-version":[{"id":1181,"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/posts\/913\/revisions\/1181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/media\/808"}],"wp:attachment":[{"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/media?parent=913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/categories?post=913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsup.advise-assurance.com\/en\/wp-json\/wp\/v2\/tags?post=913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}