In order to better respond to the expectations of our distribution partners and consumers, the Parachut Protection offer will be expanded at the beginning of February, with a new entry-level version.

Over the last few months the Parachut Protection offer has been simplified with a single product at 19.99 euros. Its marketing to our network of distribution partners has been an opportunity to better understand their expectations, despite the initial positive feedback. Indeed, most of the sales outlets offer their customers a multi-ceiling version of the product. In the DROMs where the equipment to be insured is often limited to a smartphone or a piece of equipment, the new version with a ceiling of 3,000 euros for 19.99 euros does not always meet the need. Distributors have therefore expressed doubts as to the suitability of the product for the target.

The sales team and management reacted quickly by adapting the product strategy, with the creation of a second so-called «appealing» product whose price is deliberately attractive. It is therefore with the desire to reach a wider and less equipped target that the new Parachut Protection discovery formula has been designed, which will be distributed only at the point of sale and on our website. From now on, the offer will be available in two versions : «basic» at 9.99 euros and «premium» at 19.99 euros. This version is differentiated by its selling price and of course its characteristics. With this «basic» version, customers will be able to insure their goods and equipment against breakage, breakdown and oxidation up to a ceiling of 600 euros. The number of claims will be limited to one per year. In addition to its attractive appearance, it is also a loyalty tool for customers wishing to end their initial offer at 19.99 euros.

This project is carried out by many departments : legal, product, marketing, project, IT. Parachut Protection basic will be available from February onwards in shops at our distributors and online at http://www.parachut.com.

Parachut Protection new offer in detail

You will find below the new offer reviewed and corrected with the Basic call product.