Advise is currently deploying new web marketing campaigns. Ongoing SEA, programmatic, affiliation or emailing are all advertising levers that will enable the brand to develop both awareness and sales. These campaigns are different from traditional communication channels and media (radio, billboards, television advertising, etc.) because they allow to personalise advertising messages according to the target audience and, above all, to measure performance and ROI almost instantaneously.

Since February, the first Parachut web marketing campaigns have been launched on Google, with SEA – and display banners. Display refers to the purchase of advertising space on the Internet. They can appear as banner ads, which can be found on websites such as Le Bon Coin, YouTube, Instagram, etc. SEA, an acronym for Search Engine Advertising, is a method of placing advertisements in the form of sponsored links on search engines such as Google or Bing, depending on the keywords entered in the search bar. These actions promote the Parachut brand and the Parachut Protection insurance product. In marketing, These are called «branding» campaigns to promote the brand awareness and «prospecting» campaigns to promote a product or service. Other actions are to come, such as the launch of so-called «affiliate» campaigns which will allow us to distribute our offer on a network of affiliated websites with a large audience and finally to generate sales. Sales generated by this method will be paid to the advertiser in the form of a fixed sales commission. In addition, there are email campaigns, sent by numerous partners in order to address potential prospects. Personalised landing pages based on the product categories insured by Parachut have been specially designed to attract and convert visitors. All these efforts have the common goal of strengthen Parachut’s notoriety, generating traffic to our website and increase sales.