From November 26 to December 15, 2021, Parachut’s Black Friday promotional campaign will take place. We tell you everything in this article.
Marketing & Communication
New sales tunnels for more subscriptions
In order to generate more leads and more sales, new Parachut online journeys have just been launched and complete our digital environment.
Parachut website has a new look
More refined and more fluid, homepage of the Parachut website has been restored. This new design corresponds to current graphic trends and will allow to develop a strong brand image.
Advise : Goodbye the red, hello the blue
Goodbye the red and hello the blue ! Advise logo will soon change its color for a more reassuring identity. Indeed, in graphic design blue means confidence, change and communication.
Editorial guidelines, a uniform speech on all our channels
The marketing department has been working for several months on the homogenisation of the Parachut brand’s speech. This includes defining the brand strategy and setting up an editorial guidelines.
Targeting and brand positioning clarified
For several months, the marketing team has been working to redefine Parachut’s marketing targets and positioning.
Advise and Parachut on BFM Business
On Wednesday 10 March, the famous interview for BFM Business took place at the Trouville-sur-Mer office desk.
User experience, the big challenge
User Experience or UX has become a strategic issue for all companies.
3 new ambassadors for the Parachut brand
Last year, three game contest were organised by Parachut on Instagram, in collaboration with three influencers.
Webmarketing campaigns : new acquisition channels for Parachut
Ongoing SEA, programmatic, affiliation or emailing are all advertising levers that will enable the brand to develop both awareness and sales.
#NEWWEBSITE, the project to redesign the Parachut.com website
More intuitive, fluid and ergonomic, the new parachut.com website will have to meet the new challenges in terms of user experience and interface, also known as UX (user experience) and UI (User Interface). This new website will include new features such as a blog, a dynamique FAQ and a click to chat. While waiting for his launch, we tell you everything !
New cookie management rules : a legal and marketing issue
When we browse the Internet, we must now accept systematically when opening a site how our data stored in the well-known cookies will be used.
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