More refined and more fluid, homepage of the Parachut website has been restored. This new design corresponds to current graphic trends and will allow to develop a strong brand image. And if you haven’t had the curiosity to discover it yet, here it is !

3 Questions to Julien Desreumaux, marketing digital manager :

Which improvement perspective does the redesign of the Parachut home page respond to ?

This update is a first step in improving and harmonizing Parachut brand speech. With this new home page, we want to put in place a new tone in speaking out and in the “wording”, that means the way in which the brand expresses itself. Finally we wanted to revisit the website, in order to propose something more appropriate with current standards of web design while leaving more space for screenwriting in the construction of the pages, what we call “storytelling” in the marketing lingo. This redesign also responds to the need to make our website more adaptable to smartphones. In 2020, 62% of visitors visited our site from their mobile phone.

What are the objectives and expected results ?

With the deployment of the new version of Parachut Protection on all channels and therefore the possibility to test the offer for 30 days, we hope that the site will allow us to develop sales.

Are further improvements planned ?

Only the pages of the site with direct access from the home will be reviewed. This work of improvement is only a first step, before a more global reflection on the website, the customer area and online sales tunnel which will probably be updated in 2021.