Goodbye the red and hello the blue ! Advise logo will soon change its color for a more reassuring identity. Indeed, in graphic design blue means confidence, change and communication. And it represents the brand very well. New email signatures and presentation templates will be coming soon.

3 Questions to Maxime Quintin, Marketing & communication manager :

Why did you decide to rethink Advise’s graphic guideline ?

The idea with this update is to build a global and coherent universe for Advise and its brand Parachut. Then the blue appears as the link between the two marks. Now at each brand its blue !

What is its goal ?

The main challenge is to clarify the relationship between the company and the brand. It’s a complex topic. Even if each entity must be able to have its own discourse, It is important to make them cohabit so our partners understand the role of the brand and the company.

Who are the actors of the project ?

The updates of the graphic guidelines have been homemade, with our new graphic designer consultant : Manuel Perret. We may be calling on a marketing agency for the platform and brand identity, but that’s not for the moment.