In order to generate more leads and more sales, new Parachut online journeys have just been launched and complete our digital environment. Two journeys will be available to Internet users depending on the acquisition channel and their needs. 

3 questions to Julien Desreumaux, marketing digital manager : 

What are these new sales tunnels ? 

Two new sales journeys are deployed. The sales journeys refer to the journey that the user takes before achieving the desired final goal : to subscribe to the insurance.The first journey will allow the conversion of Internet users and the second, the acquisition of leads, in other words, prospective customers of our product. 

How do these sales journeys manifest themselves ? 

Concerning the first online-only subscription, the journey followed by the Internet user is this one : He chooses the devices and equipments he wants to protect. Then, he completes his personal information (last name, first name, email and phone number). Finally, he chooses the Basic or Premium formula and pays. If a prospect has saved his personal information, but has not completed his subscription, he will be called back in 24 hours by a telemarketing team advisor.

The second option is to be contacted by a Parachut advisor immediately or according to a predefined time slot, which is called ” web call back ” in the jargon. More intuitive for the Internet user, these new subscription channels should boost sales. 

What is the goal of these channels ? 

The goal of these tunnels is to generate more qualified leads, which already show a certain interest for the Parachut Protection product. The idea is to bring to the telemarketing team people who really want to subscribe to the product. Upstream, it is the several methods of web marketing acquisition that allow to differentiate the interested people from those less interested.